During a presentation held by a highly enthusiastic Dan Spain at my nearest meet-up, he talked about a 2006 survey held by Sir Ken Robinson. In the survey, 1,600 children were tested to see how many of them were ‘highly creative’ (or more specifically, how many could think in “divergent or non-linear ways”) at various stages of their life.
Frighteningly, he discovered that despite 98% of them being highly creative aged 5, that dropped to just 2% by the time those same children were 25.
(AUTHORS NOTE: I’ve since been corrected that it was in fact George land who did the survey, not Ken Robinson. Thanks a lot, Google!)
As I left that night, I asked myself why we drastically lose our creativity as we get older. What I came up with were a variety of factors and a variety of ways we, as grown ups, can get around it.
We’re Not Looking After Our Bodies As Well As We Should.
We privileged westerners often end up living unhealthy lifestyles, which can include too few vegetables in our stomachs, and too many un-earnt pints at the local pub. And, there’s plenty of evidence to prove that having an unhealthy body can lead to having an unhealthy mind.
Furthermore, graphic designers can spend long, long hours sat in front of the computer, staring at bright screens with square eyes, and eating way more carbohydrates than one can burn.
This is why looking after your body is important. You don’t have to be a health-fanatic by any means, but little things like keeping an eye on what you eat, exercising, quitting bad habits, and only treating oneself in moderation, can make a big difference. Keeping your body and mind healthy will allow you to hold onto its creative juices the longer you live.
We Have a Dumb Idea of What Makes Someone ‘Smart’.
Partially to blame on society, it tends to be overly dependant on revision and memory, when rationality and innovation are greatly underrated aspects to ones intelligence. One of my ongoing clients explains this astonishingly in one of his articles (and if having a grizzly-bear alter-ego isn’t a creative outlet, I don’t know what is).
Slowly but surely, our society needs to change the way we classify ‘intelligence’, and see that there’s more than one way someone can be smart. It’s not all about remembering the facts, it’s also about experimentation, discovery, defensive skills, and determination.
Computers Have Made It Too Easy to Find Answers.
One of the biggest faults of the Digital Age is that, quite literally, we can Google any question for almost any answer. Problem-solving is a vital part of divergent thinking, so the fact that we live in an a time where programs solve the problems for us means we’re not exercising our brains for finding the answers ourselves. Some professions require problem-solving skills as standard, but that’s a rarity.
It might sound like a no-brainer, but if your job doesn’t require those skills as much as others do, brain-teasers and puzzles are a good way of entertainingly training your head (Sudoku is a favourite of mine). Or, rock-climbing and orienteering can challenge your brain whilst giving you a breath of fresh air.
Whatever it is you’re doing, make sure you exercise your mind to avoid taking everything at point blanc.
We’ve Put Our Lust for Money Before Our True Passions.
If you ask me, society has wildly over-glamorised money. From what I see, most high-paying jobs are extraordinarily stressful, and people in these positions barely have the time or energy to enjoy the things they buy. Furthermore, it’s not helped when those in higher positions disregard creative roles as ‘proper careers’.
So for one thing, let’s realise that the creative industry is perhaps more valuable than one may have first thought. To put it bluntly, it’s worth £71billion in the U.K., and $698billion (approx. £453billion) in the U.S.A.
Secondly, perhaps we should start measuring wealth by how much life one has lived. You really don’t need to buy 1,000 things you’ll never use! If you have a creative job you genuinely enjoy, so long as you can earn enough to survive, you’re better off using the rest of your energy living the short life you have with your friends and family.
After all, if I can survive with just Nokia 130 and without the latest iPhone, I think you can too.
We’re Scared of Trying (and Understanding) Anything New.
I have come to discover that even the most open-minded people, despite good intentions, can struggle to look at creations which aren’t ‘standard’, and realise that it might have been beneficial to break an unwritten rule to two.
A fantastic example of this is ‘Bohemian Rhapsody’. Extraordinary and unconventional, it originally received mixed reviews, and a comment from Elton John saying “you’ll never get that on the radio”. 40 years on, it’s one of the greatest pop-songs of all time, as well as one of the most played ones on British radio.
This might be challenging, but if you see/hear a piece you don’t like, don’t just give it a thumbs down. Take a moment to question why other people enjoy things you don’t like, and not only will it allow you to see understand from a different point of view, but it might even turn that thumbs down upside-down.